Hi, I'm Jona, a UX/UI Designer based in Quito.

With over 6 years of experience building high-impact digital products. My unique value lies in the balance between two worlds: UX/UI design strategy and software engineering. I don't just design visually appealing interfaces based on deep research; with my background in software development, I understand how code works and how it contributes to superior usability. This 360° vision allows me to ensure that every pixel designed is technically viable and contributes to a superior user experience.

Throughout my career, I've been able to collaborate remotely, working as a consultant for companies in the U.S. (Aktiun) and leading innovation processes in Ecuador:

UX/UI Focus: Specialist in translating research findings and A/B testing into high-fidelity prototypes. I'm obsessed with reducing friction in critical flows, ensuring that design always responds to real user needs.

I firmly believe that successful software is born from the intersection of clean code and intuitive human experience. My goal is to continue leading projects where technical innovation and user-centered design are the pillars for scaling global products.

Before opening Figma, I understand the problem. I believe the best design is the one you don't notice, because it simply solves.